Anyone who has ever said
you should never judge a book by its
cover design has never worked at marketing anything.
From retailing to eTailing, marketers have always depended on the look, or the feel, or the smell, or the taste, or just the perceived change that a product will give the purchaser. It certainly is no different with
books, and it all begins with the
cover – how your book stands out (or doesn’t) among the competition.
In the United States, approximately 100,000 new books come to the marketplace every month in all forms. Up until only a very few years ago, these books were all in the brick and mortar stores. A physical
book requires paper…lots of it…and
covers.
To make ones book stand out among the many “new releases” authors and publishers always have depended on colorful covers with emotion- inducing pictures designed to entice the casual reader to at least pick the book up. With the advent of digital publishing, paper is no longer required, but
cover art still is as important as ever, and perhaps more so.
Just imagine a person walking through a book store and spotting your splendid cover. They stop…pick up the book…thumb through a few pages…perhaps stop to read a few paragraphs, and they then become captivated by your writing style, or your sentence structure, or the story line.
With a digital book, just like web surfing of all kinds, it’s point…click…and move on. Your cover art for an eBook takes on even more importance than it did for a physical book. As an author, your job is to instantly catch the eye of the site visitor, giving them an impression of the nature, content, and plot of your book in a single image – the cover.
It may sound trite, but with all publishing, the job of the cover has been to sell the viewer a reason for picking up the publication and browsing through it, if only for a moment.
With digital publishing, more than ever before, you are selling the “sizzle”, so that they will take time to enjoy the “steak”. Which brings me to the digital covers provided by
Cover-Ebook.
You’ve gone to the trouble of creating a book idea; spent countless hours outlining, writing, editing, rewriting, honing your story until it’s perfect. Why would you ever consider using some eBook site’s template covers for your masterpiece?
Go the extra step. Even if you must find someone else to turn your story into a single picture, you will never be sorry that you crowned your writing achievement with a cover that will stand out among the countless eBook and printed book offerings each year.
Cover-Ebook.us will take your art work file and turn it into a cover that has impact, whether you are writing pamphlets, spiral manuals, paperbacks, or regular hardback books.
And, even if you are actually publishing printed books, your website will be far more complete and attractive with a representative book image on the site, rather than just a copy of your artwork.
Whatever you do, don’t cheat yourself out of additional sales. Consider your
eBook cover an investment in your success. Good luck, and keep writing!
Jack Riston
Lake Shasta, CA, USA
www.jackriston.com
